Runner's Feet: The Runner's Zone Podcast
So what’s the story behind MOBO?
Where did the idea come from?
Why is this approach different?
Most people make a product and use the “If you build it, they will come” mantra. That’s not the way to design products that make a difference.
MOBO was created 180 degrees from this approach, and sought to solve a PROBLEM. We looked at the anatomy of your foot. From thousands of individual gait analysis, we know what’s supposed to happen in terms of joint stresses, loading patterns, timing, coordination. Our founder teaches biomechanics courses at university and across the world. MOBO isn’t a product. Its a solution to fixing the imbalances you have, and restoring proper stability and control so you can get out there doing what you love.
